I was standing in my kitchen yesterday thinking about the investment I made recently in hiring a business coach for the next year. Intuitively, I knew-and know, it’s the best investment I’ve made yet in my business. But my rational mind was having a hard time catching up with that idea so I played around with it to see if I could explain it to my rational mind in a way that would make sense.
I thought about a client of mine who has made a significant investment in her business through buying equipment that helps her actually do the work that she charges her customers for. Like a car, computer, or other purchase of ‘tangibles’ these items begin depreciating as soon as they are acquired. It is likely she will never get back as much as she paid for those pieces of equipment. Even the computer on which I’m writing this post is worth less each day I own it.
I began to think about how many (read ALL) successful people I’ve ever encountered, read, heard speak, etc talk about how mindset is the KEY to their success. Some even go so far as to say it is the major reason for, and the key element in, making the leaps required in order to attract more customers and clients and receive the income they desire.
If that is the case, then why do so many entrepreneurs go without a coach? Why do they not spend time working on their mind, their emotions and the internal blocks that limit their success?
For those that do invest in a coach or even a consultant or teacher (and when I say invest, I mean just that–they pay for it, they don’t trade, or accept coaching from someone who won’t exchange their genius, time, and energy for money), why do they not find someone who will make them sweat a little and really call them to be bigger?
The answer to the last question is fear. I’ve been there. Dipped my toe in the water and pulled back several times. It’s like that Marianne Williamson quote about fearing our light more than our darkness. (It’s below in case you haven’t heard it yet or would like a reminder).
I really got in that moment that coaching, especially business coaching, mindset coaching, and therapy that is designed to really bust through limiting beliefs is the only investment one could make in his or her business (and life) that actually appreciates. Investing in yourself (through having a coach or results-focused therapist) actually increases in value over time, because as you engage and shift and expand your awareness, you really get just how valuable you are to this world, and you begin to value your time and your energy and your skills and talents in a different way. You can’t help but appreciate yourself, and everyone else around you-and all the challenges that come your way.
And when you do that, when you step into that place of appreciation, the rewards come. Miracles happen.
So, are you making investments in your business that appreciate you over time?
If not, why not?
You are your biggest business asset. It’s not your computer, the equipment, your office, or even your email contact list. It’s you. It’s who you’re being. It’s how you’re showing up in the world. There’s only one of you, and you came here to make a difference. Are you playing small?
Honestly. Are you?
Writing this I realize it could really come across as self-serving, I’m a therapist & coach after all. That being said, I’ve been where many of you may now be: I’ve had to get my freaked out rational mind on board with my Truth and make investments that appreciate me, vs. listening to others or what’s “responsible, and tangible, and logical” because I’ve come to understand these little voices often lead us down the road of diminishing returns.
If any of this resonates with you, I invite you to give me a call. Let’s talk. Maybe we are a good fit. Maybe not. If not, I can assure you I’ll direct you to someone who may be just right for you-someone whom I trust.
You are worth it. If you don’t know or fully get that yet, then we aren’t getting your very best, and I know that’s what you want to give more than anything-we all do.
With deep appreciation from my heart to yours,
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Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.’ We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.